Month / August 2026

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  • Protocol: connecting cultures through trust and guanxi

    This interactive deep dive explores how protocol influences international cultural relations by communicating power, intentions and cultural diversity. More than a set of fixed rules, protocol is understood as a way of behaving in an adaptive way. After a brief historical overview, the piece analyses the EU-China 2025 Summit as a case study, reflecting on protocol’s persistence in the digital world, and giving visibility to the unnoticed but heavy work that protocol officials perform behind the scenes.