Resources

The second mandate of President Trump and the MAGA movement have brought about political and cultural tensions in the transatlantic relationship, and impacted both the US and EU soft power. In the context of negotiations of the next EU Multiannual Financial Framework (MFF) for 2028–2034, this cS brief makes recommendations for the upcoming EU international cultural relations (ICR) strategy, with view of reconsidering and strengthening its own cultural and strategic positioning globally, particularly in the digital tech and AI sectors.

This draft joint strategy for both African Union and European Union institutions and member states focuses on the development of their mutual cultural relationship and their support for the global cultural and creative sectors. In times of conflictual geopolitics, the aim of the strategy is to strengthen ties between African and European societies and their cultural and creative ecosystems, while addressing shared trends and challenges relevant to both partners.